Delegates gathered at the Sir Dawda Kairaba Jawara International Conference Centre for the African Union of Broadcasting (AUB) Assembly's official opening and its 20th Anniversary celebration. The event, led by Gambia's Information Minister Ismaila Ceesay, included representatives from AUB member countries, the European Union of Broadcasting, cabinet ministers, and key media partners.The focus was on overcoming challenges and enhancing public broadcasters in Africa. This is the second such gathering in Banjul, the first being in 1998 when it was known as the URTNA General Assembly. This year's event is themed: "AUB, 20 Years at the Service of African Media.”Speeches during the opening ceremony emphasised the necessity for African media to take the lead in telling African stories, while also addressing financial and infrastructural challenges, press freedom, the transition to the digital landscape, and the need for increased government support for public service broadcasters.Abdoulie Sey, the Director General of The Gambia Radio and Television Services praised the AUB for choosing GRTS to host this significant event, expressing his institution’s commitment to reform and acknowledging the government's support for media growth.Abdoulie Sey, the Director General of The Gambia Radio and Television Services (PC: Information Ministry)Challenges such as limited financial backing, the high cost of sports rights, and digital evolution were also underscored.Cleophas Barore, the president of AUB, urged governments to assist public broadcasters in securing rights for continental and global sports events.Speaking through an interpreter, Louisette Ndedi, the Secretary General of CONFEJES, emphasised the importance of the assembly finding solutions to these challenges.Due to the government's reforms aimed at strengthening democracy in The Gambia, Dr Ismaila Ceesay, The Gambia’s Information Minister, stated on behalf of President H.E. Adama Barrow that the Barrow-led administration has demonstrated a strong commitment to media freedom. “Here in The Gambia, there is no journalist in prison,” he said.Dr Ismaila Ceesay, The Gambia’s Information Minister (PC: Information Ministry)The information minister further commended GRTS for its unwavering efforts in providing accurate information and delivering quality services.As the African Union of Broadcasting celebrates its 20th anniversary, it has reaffirmed its ambition to leverage content exchange as a strategic tool for cooperation and a means of media sovereignty.
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