A FLOURISHING WATERMELON SEASON: MELON SALES BRING ROBUST PROFITS FOR FARMERS & VENDORS
It is that time of the year when almost everyone is grabbing a slice of watermelon as the fruit season takes on a fresh bloom bringing record supplies of watermelon in markets across the country. Farmers are enjoying massive bumper yields with fruit harvests beating most crops as markets welcome fresh produce.Watermelon is a highly cultivated fruit worldwide, the green fruit with a delightfully juicy taste, is from the Cucurbitaceae family, which produces nutrient loaded plants with many health benefits.As in other west African countries, watermelon is a profitable agribusiness venture in the Gambia, with businessmen and women cultivating massive productions delivering bumper supplies across the metropolis where established selling points are churning significant profits everyday.After a successful harvest season, the fruit is transported from farms to wholesale and retail dealers in all parts of the city. The fruit however comes with a rather short life span that makes it difficult to keep fresh produce for a long spell after harvesting. Without a ready made market, the fruit gets spoiled within a short duration but others have techniques to keep it fresh.Also making ends meet from the watermelon business are wheelbarrow watermelon sellers, trading juicy slices for pedestrian passerby’s.Watermelon Vendor Alfusainey Jallow has been in the watermelon business for years, he told us that the business has not been stable due to adverse variations of water prices. But attractive slices are still pulling customers despite the high price.After a grueling day at work, Omar Cham and his friends gather at Westfield to buy watermelon slices from Alfusainey to quench their craving and unwind.For most consumers its crucial to eat the fruit regularly before the season ends, as the chance to witness a bumper watermelon sales that happen once a year. On a hot afternoon, eating fruit with high water content keeps the body hydrated, according to experts watermelon is one of the fruits lowest in calories.The fruit is 92 percent water and rich in potassium and vitamins C, A, B and many other nutrients that blend to make the fruit a vital resource for beverages and smoothies.The Gambia’s shores are endowed with immense natural resources and watermelon makes significant yields despite environmental challenges.
Continue Reading >>
